Fans bid on seat upgrades before game time. Teams monetize unsold premium inventory. Everyone wins.
Before every game, the team opens auctions on premium seats they've made available for upgrade.
Fans who already hold a ticket bid on upgrades. You set the price you're willing to pay. Cards are pre-authorized, never charged unless you win.
When the auction closes, the highest bidder wins. Payment is captured and the upgraded seat is committed instantly.
Your upgraded ticket is delivered as mobile entry — the same digital ticket you're used to. Scan at the gate and enjoy the game.
You control the pricing, sections, and timing. We handle the auction engine, fan experience, payment processing, and mobile delivery.
Monetize inventory that would otherwise sit empty. Fans pay above their original ticket — no discounting, no erosion of perceived value.
You set the floor, reserve, increment, eligible sections, and auction window. The platform executes within your guardrails.
Upgraded tickets are delivered through your existing mobile entry infrastructure. No new hardware. No box office friction. Under 2 minutes from auction close to ticket in hand.
Built to integrate with Ticketmaster SafeTix/Presence and Tickets.com ProVenue/Ballpark. We work within your existing ticketing ecosystem.
WinningRow is a California-registered company building pre-game upgrade auctions for professional sports, in partnership with a team that's already proven the model works — in aviation.
Pre-game seat upgrade auction platform for professional sports. Club-controlled pricing. Instant mobile entry fulfillment. Designed to integrate with existing ticketing providers.
Our development partner specializes in real-time transaction platforms for regulated industries, with a client roster spanning major financial exchanges and healthcare institutions.
PCI-compliant processing via Stripe. Pre-authorized, never charged unless you win.
Every auction is configured and approved by the team's ticket operations.
Upgraded tickets delivered as mobile entry in under 2 minutes. Gate-compliant.
If your upgrade can't be fulfilled, you're refunded within 60 seconds.
We're partnering with select MLB clubs for our inaugural pilot season. If you're interested in bringing upgrade auctions to your venue, let's talk.